Sometimes, I argue for no gender; other days, I argue for intentional women's design. Often, I realize it has nothing to do with the label and everything to do with the attitude taken on by the brand in its approach. If you are targeting women, you better be asking women what they want – because even I don't know exactly what women want. I like 36mm, some women like 41mm, and some like teeny tiny 26mm cases. And some like a mix.
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