They want to be reassured that when they buy a TAG Heuer watch it will last and not go out of fashion – and that it will keep its value. Consistency is extremely important and we’re investing in that. Knowing a watch design was the same 40, 50 years ago reassures the customer when they’re spending a large amount of money. It doesn’t mean we can’t be creative or innovative, or come with new designs or technologies. We’re investing there, too.
できます