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I happen to be a dial-first guy – a sucker for typography. Sure, it's a shame to see the watch lose some of that energy and added visual interest, but it's not unprecedented. For one thing, the entry-level 34mm Royal Oak – which Jon Bues wrote up late last year – displays only the brand logo and wordmark. This new 37mm model goes the extra mile in favor of a lone, golden, 50th anniversary-worthy applied badge. |