In 1992, designer Bruno Belamich (Bell) and entrepreneur Carlos Rosillo (Ross) set out to create their own line of watches that bridged the gap between a traditional tool watch and a rugged military device. They teamed up with Sinn in Germany to start – early B&R watches were named "Bell & Ross by Sinn" – and then eventually found financial backing from Chanel in the late '90s and moved their watch manufacturing center to Switzerland.
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