And to be clear, when I say "rarefied," I mean that in terms of production and scale. Once you get above a certain price point, say around $1,500, you really start to cut into a limited group of people who are going to be deeply interested. Third-wave brands cast a wide net, and include maturing second-wave brands (some of which I've mentioned above) but also brands like Monta, AnOrdain, Kurono, Ming, and Vertex.
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